SELL Co.

The donation
changes form.
The impact stays local.

SELL Co. helps fund and sustain local work by accepting quality furniture, rugs, lighting, décor and other tangible donations. Items that cannot be used in a room transformation may be resold, and the proceeds help fund local impact. SELL Co. can also accept monetary donations.

Fund the room. Change the story.

Quality does not stop being valuable because its first owner no longer needs it.

01The origin

It started
with a rug.

Someone wanted to help Room Redux of Georgia by donating a rug for a child’s room.

The generosity was real. The rug simply was not right for that particular room or the six-year-old child who would receive it.

The easy answer would have been no.

Instead, a better question emerged:

What if we could accept a quality donation, find the right buyer for it and use the proceeds to help fund the room?

That question became SELL Co.

02A better way to say yes

We didn’t want to turn away generosity.
We wanted to expand what it could do.

SELL Co. was created as a separate nonprofit organization to accept quality donated goods and convert their resale value into usable funding.

A donated piece may not belong in a child’s bedroom. Its value can still help purchase a bed, mattress, flooring, paint, lighting or the countless details needed to complete one.

Instead of turning down the donation, SELL Co. gives it another way to make an impact.

03 / How SELL Co. works

One item.
Four moves.

  1. 01

    Donate

    A donor gives a quality, usable item.

  2. 02

    Resell

    SELL Co. prepares, markets and sells the item to its next owner.

  3. 03

    Convert

    The item’s value becomes flexible funding.

  4. 04

    Impact

    The proceeds help fund RRGA room transformations. SELL Co. may support other approved local projects in the future.

From an unused item to a room reclaimed.

04Why resale matters

Funding Georgia’s Next Chapter

SELL Co. gives quality donated goods another way to create local impact.

Generosity should not have only one form.

Monetary gifts designated for Room Redux of Georgia transformations remain essential. Resale adds another source of support by unlocking value already sitting in homes, businesses, showrooms, warehouses and storage spaces.

This model helps create a more sustainable stream of funding alongside individual gifts, sponsorships, grants and community partnerships.

01Value already exists.

02SELL Co. unlocks it.

03Local projects put it to work.

05Two local nonprofits. One shared purpose.

Built with RRGA.
Built to reach further.

SELL Co. and Room Redux of Georgia are two separate nonprofit organizations working together. Room Redux transforms the room. SELL Co. helps fund the work.

Room Redux of Georgia is currently SELL Co.’s primary funding focus. SELL Co. may support other meaningful local projects in the future.

Meet Room Redux

Stephanie Engelerdt and Lisa Lepkofker, Co-Founders of SELL Co. and Co-Directors of Room Redux of Georgia. Meet Stephanie & Lisa.

SELL Co.

06What people may be able to donate

Good things can do more.

  • Furniture
  • Rugs
  • Home décor
  • Lighting
  • Art
  • Designer furnishings
  • New or high-quality household goods
  • Business, showroom and estate donations

Every item is reviewed before acceptance. Start with our donation guidelines, then submit photographs and request a confirmed drop-off time.

07Two kinds of generosity

There are two clear ways to help. Give a quality item through SELL Co. or give directly to Room Redux of Georgia to help fund a room transformation.

Give an Item

Turn a quality item you no longer need into funding that can be put to work.

Quality tangible donations are made to SELL Co. and must be reviewed and accepted before a warehouse drop-off is scheduled.

Schedule a Drop-Off

Fund a Room

Help Room Redux of Georgia create a personalized, one-day bedroom transformation at no cost to the family.

Monetary gifts made through this option go directly to Room Redux of Georgia.

Fund a Room

08 / Partnership opportunities

Value can come from anywhere.

  • Interior designers
  • Furniture retailers
  • Home stagers
  • Builders and remodelers
  • Estate professionals
  • Corporate offices
  • Hotels and hospitality partners
  • Individuals with quality goods

SELL Co. creates a responsible way for quality goods to find a new owner while their value supports meaningful local work.

Explore a Partnership

Your extra can become
someone else’s new beginning.

The donation changes form. The impact stays local.